NVPI CAMPAIGN / RULE THE GAME
Studies by the NVPI Interactive, a trade association of publishers of video games, resulted that the majority of Dutch parents (82%) sees advantages of playing video games. Another 70% shows they can handle the game behavior of their children. However, 73% of parents want more understanding about gaming itself (payments, game genres, etc) and how to manage gaming behavior within the family.
Concept Rule the game – Zo maak je gamen leuk voor het hele gezin
Responsible for Art Direction.
It was awesome to see the impact of the campaign. Lots of broadcasting channels and newspapers like De Telegraaf, Entertainment Business, Hart van Nederland, Linda, Dutch Games Association, AD, and many more wrote about it, which resulted in a huge amount of visitors on the website and free publicity.
Credits to Omnicon Public Relations Group and Eigen Frabikaat