The Nike Reuse-A-Shoe program recycles athletic shoes at the end of their life, giving them a new life through Nike Grind. Nike makes it easy for materials to live on from one product to the next—just drop your used shoes at a participating Nike retail store in North America or Europe.

Responsible for Creative Direction, Art Direction, Design, Visualizing.

It was awesome to work for one of the coolest brands in the world. The recycling program, turning old Nike kickers into new materials like basketbal courts, made this a valuable case.

Credits to KEK Communication



Concept sketch

Nike Reuse A shoe Bin